Brands That I'm Happy They're Cruelty-Free

by - June 05, 2019

With the latest Wet n' Wild fiasco (read all about it in Tashina's blog post) I thought it'd be nice to mention great brands that remain true to their values. These brands deserve recognition and a congrats card from all of us at the cruelty-free community.
I've shared the brands that I don't miss after going cruelty-free just like the brands I do miss and now I thought I'd share the cruelty-free brands I love and say a big thank you, just in case anyone from these brands reads this (unlikely but I can try).

One of my absolute favourites. They're drugstore so the prices are cheap and the quality is very good for the price. Their products can be a hit or miss but it's easy to find reviews online before buying anything and even if you buy it and don't like it, you wouldn't have lost that much money anyways. Not only are they committed to remaining cruelty-free, but they're also not afraid of sharing what products are vegan, whether that's on their website or in store, their displays are labeled with which products are vegan, making it a lot easier for us.

An oldie but a goodie. Essence has always seemed like a fun brand to me and it was my favourite when I was younger. Their products are always fun, young and innovative and I'm always checking their website to see what's new and what they came up with recently. Not everything is a win but some products end up being really great.

Urban Decay
A brand I've always wanted to try since I started to get into makeup and started hearing about all these brands. The Naked palettes were everything beauty gurus talked about for a long time and still today they're everyone's favourite.

Too Faced
One of the cutest makeup brands out there. Not only are their products great quality, but the packaging is also always cute and pretty and always makes a good gift. I've had the chance of trying a couple of things and everything I tried, I loved and I'm looking forward to getting the full-sized products soon.

A recent find (well, not exactly a find because I found it a long time ago but I've only recently tried it) and I love it. It's inexpensive and good quality. For a long time, it was also a brand beauty gurus raved about and I fell into the trap recently and I couldn't be happier with the products I bought. It's for sure a brand I recommend to anyone on a budget.

Marc Jacobs Beauty
I've never tried this brand but it's on my list. Although I've never tried it, it deserves a mention because it's the only higher end brand that remains cruelty-free. Brands like Chanel, YSL, Bobbi Brown, Estée Lauder, etc all sell in China making them not cruelty-free while Marc Jacobs stays true to their values. Every time I go to Sephora I think "is this the time I'm gonna get a Marc Jacobs lipstick?" but I never do but on every trip there I'm one step closer to reaching a point where I get the courage to get one.

A brand I was always eager to try and many times filled my cart on Feelunique, never actually checking out. That was until they opened stores in my country, places I always visit whenever I'm passing by one. Their products are good quality and they're always coming up with new stuff that seems interesting and up with the latest trends.

I hope you're having a great day,
Marta Ribeiro xx

Image by StockSnap from Pixabay

You May Also Like


  1. I'm happy I see you included Essence in your list as I love to use products of this brand. Thanks for this important list in general!
    xx from Bavaria/Germany, Rena

  2. Replies
    1. I know, it's amazing! But only the beauty part though, the perfums belong to another parent company and those are not cruelty-free, sadly.


Thank you for commenting! I appreciate every comment and I always try to reply to everyone. I hope to hear from you again soon!

Around Colours, much like most blogs, needs compensation in order to operate. For that reason, we might be compensated for some of the links within the blog and its posts, including affiliate links or ads in banners. Any sponsored posts will be identified. Thank you for your understanding.